Porsche's newest product is… a cell phone!
Porsche’s newest product is… a cell phone!
Well, its not actually built by Porshce, nor is it the first cell phone produced under license from a high-end vehicle manufacturers; Ferrari, Aston Martin, the Mercedes-McLaren formula One team, even Harley-Davidson all have cell phones on the market.
But, for Porsche enthusiasts, nothing but a Porsche will do, and the new P'9521 phone arrives in the UK in December… and in the US shortly after that. Designed by Porsche, and made of aluminum, the P9521 was engineered and manufactured by France-based Sagem. It is expected to cost $1,600 at launch and will debut in Britain, Dubai, and other overseas markets. The phone is expected to reach the U.S. in early 2008, most likely through Porsche auto dealerships and the five U.S. Porsche Design stores.
But Porsche's phone, the P'9521, may be the first such handset not intended as a one-off, limited-edition wonder. Just as the company's Porsche Design subsidiary keeps putting out new patterns of silk ties, it plans to expand the cell phone line. Porsche's deal with Sagem, the world's No. 6 cell phone maker and a subsidiary of Safran (SAGM), runs for three years.
Porsche and Sagem already plan to introduce a second, slider-design phone in the first quarter of 2008, says Stéphane Bret, a vice-president at Sagem. A third model is due in mid-2008. Each handset is to debut in Europe, and Sagem expects to make from 100,000 to 150,000 combined per year. The first Porsche phone will retail for 1,200€, or $1,600, but dealers might also give them to their best clients, Bret says. "We see a lot of demand," he says.
Designed with a double hinge system, which allows you to open and rotate the phone 360 degrees, topped with a touch sensitive screen the sophistication just keeps coming. With mineral glass on the screen, which looks amazing and a fingerprint built-in scanning device to protect your personal data this phone is all about style and, in keeping with the luxury styling, the phone even gives you access to a concierge service.
The Porsche phone also features a 3.2-megapixel camera to capture those spontaneous moments and a built-in MP3 player the multimedia functions will not disappoint. Share your multimedia files instantly with Bluetooth and with EDGE technology that offers high-speed internet access.
Photos, features and specifications of The Porsche P'9521 can be found in the 'Coming Soon' section of the online mobile shop of
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About Porsche Design
Since 1948, the Porsche brand has been synonymous with sleek and fast. Cars, that is. Yet in 1972, the German automaker began designing luxury accessories, a lineup that now includes luggage, eyewear, watches, and ties. For more information, visit
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