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NewsFlash – Audi tops customer satisfaction rankings in China
Given that China is not only the greatest threat the worldwide auto industry has ever faced, but also the biggest new market, it’s no small accomplishment to top the customer satisfaction rankings there.
Which is what Audi has done, for the second year in a row. For the second time in succession, the automaker from Ingolstadt, Germany is ranked top in the “J.D. Power Asia Pacific 2007 China Customer Satisfaction Index (CSI) StudySM.”
As in the 2006 comparative study, the J.D. Power Asia Pacific report viewed the company with the four rings as the clear leader, awarding Audi first place with 828 points out of a possible 1000. Audi is thus the only company to have occupied a top-three position for the last six years in a row.
The study, which has been published annually since 2001, analyses customer satisfaction among buyers of new cars in the Chinese market. Audi performed particularly well in the categories examining service quality and satisfaction with the authorized dealer, successfully asserting itself against 37 competitors.
Audi’s success is founded on ongoing expansion of its dealer network. The company currently has 125 exclusive Audi dealerships in 87 cities in China and is continually optimizing their service operations.
Audi is the market leader in the Chinese premium segment and set a new sales record in the first half-year of 2007 by selling some 50,000 vehicles in the country (an increase of 27 percent compared to the same period of the previous year).
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