Toyota's 'Highway to the Future: Mobile Hybrid Experience'

Toyota is bringing its nationwide tour called "Highway to the Future: Mobile Hybrid Experience," to the Wisconsin State Fair in West Allis, Wisconsin on August 2-12, 2007.

The tour is designed to provide consumers with a firsthand opportunity to experience automotive hybrid technology.

The tour which will run 18 months debuted Jan. 11, 2007 at the San Jose
International Auto Show and is traveling to more than 150 events throughout the country.

Partial Schedule

July 27 - 29   Indianapolis, Indiana
August 2 - 12  West Allis, Wisconsin
August 3 - 5   Bethlehem, Pennsylvania
August 9 - 14  Des Moines, Iowa
August 16 - 19  Springfield, IL
August 17   Sedalia, Missouri
Aug. 23 - Sept. 3  Syracuse, New York   
Sept. 6 - 8    Boston, Massachusets
Sept. 14 - 16   Nashville, Tennessee
Sept. 20 - 22  Frederick, Maryland
Sept. 27 - Oct 7  Richmond, Virginia

For more information or the schedule of events please visit
http://www.toyota.com/highway

Consumers will have an opportunity to test Toyota's Hybrid Synergy Drive system and learn about hybrid technology through a number of interactive educational exhibits.

"Most people have heard of hybrid technology and probably have a vague idea of how it works, but few have actually driven a hybrid and or taken an up-close look at its operation," said Celeste Migliore, Toyota's National Manager, Advanced Technology Vehicles. "This tour allows consumers to learn more about the technology behind this system and the benefits of hybrid vehicles."

Highway to the Future: Mobile Hybrid Experience serves as a mobile museum to the environment and alternative fuels. The exhibit will be located in "The Big Backyard" area at the Wisconsin State Fair Park, adjacent to the Alliant Energy Family Variety Stage daily from 9:00 a.m. to 10:00 p.m. (with the exception of Sunday, August 12 when the exhibit will close at 9:00 p.m.).

There are four distinct interactive learning areas within the exhibit.

-- "Alternative Fuels: Fueling the Future," identifies the differences in the various types of alternative fuels and how they are produced.

-- "Environment and Resources: Small Steps, Big Difference," shows attendees what they can do to make a difference to the environment.

-- "The Prius Driving Experience" simulates the current Hybrid Synergy Drive technology allowing visitors to interact with system while on-screen instructions offer driving tips.

-- "Hybrid Technology: Not All Hybrids are Created Equal" exhibit gives visitors a better understanding of the various hybrid technology options on the market and how hybrids benefit the consumer and the environment.

The hybrid experience offers more than just interesting educational activities; it also is designed to minimize its own environmental impact.
Toyota will plant more than 50,000 trees in honor of those visiting the experience in conjunction with the<

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