Acura Design Studio Opens
Acura Takes Charge Of Its Own Design Destiny With New $15 Million Studio
In a bold move to accelerate the design evolution of both Honda and its upscale Acura brand, the company has decided to implement separate styling studios for each brand.
As the latest expansion of HRA product design and development capabilities in North America, the Acura Design Studio joins the Honda Design Studio in Torrance, Calif. and the Advanced Design Studio in Pasadena, Calif. to further HRA's existing Los Angeles Center for research and design.
The new $15 million Acura Design Studio will assume a key role in the Jon Ikeda development of new concepts and designs that will lead directly to future Acura products. With state-of-the-art design technologies and a work layout focused on improving collaboration, the new design studio represents the next step in the advance of the Acura brand.
Designed to achieve a high level of energy efficiency, the studio also is expected to be certified as a Leadership in Energy and Environmental Design (LEED) building by the U.S. Green Building Council (USGBC). A number of measures were adopted in the design and construction of the studio, with the goal of achieving LEED gold certification.
"This Acura Design Studio will help conceive and design the future of Acura," said Toshihiko Nonaka, president of Honda R&D Americas (HRA). "Our goal here is to create emotional designs that create a strong and distinct image for Acura products."
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